In recent days, a Chinese app has taken the global social media circles by storm—Xiaohongshu (Little Red Book). With the U.S. Supreme...

In recent years, cross-border e-commerce has created exciting opportunities for beauty brands aiming to expand their reach in China. The...

As the global beauty market evolves, China is leading a major trend: the growing importance of sustainability in consumer choices. This...

Since the 2010 surge in popularity of the 10-step Korean skincare routine, skincare in China transitioned into an era of "beauty...