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The Brand Manager’s Guide to China’s Beauty and Fashion Market
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Strategy
Beauty
Wellness
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Digital Marketing
Consumer Insights
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China
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eCommerce
KOL & Influencers
Sustainability
D2C
Perfume
From Tmall Global to Success: How Western Supplements Win in China’s Cross-Border Market
ECOMMERCE
Apr 1
China's Health Supplement Boom: Navigating Digital Trends and Market-entry Strategies for Western Brands
STRATEGY
Mar 26
Launching in China? How Tmall Differs from Amazon and Shopify: Your Step-by-Step Guide
ECOMMERCE
Mar 13
Mastering China’s E-commerce Festivals: A Beauty Brand’s Guide to Dominating 11.11, 6.18, and Beyond
STRATEGY
Mar 13
The Chinese Context: Navigating Brand Equity in the World’s Most Dynamic Digital Market
STRATEGY
Mar 5
How KOLs Are Revolutionizing Beauty Brand Growth in China: A Comprehensive Guide for Brand Owners
KOL & INFLUENCERS
Mar 5
Wellness-Driven Perfumes: Capturing the Chinese Market with Functional and Mindful Fragrances
PERFUME
Mar 3
Scalp Wellness Revolution: Key Trends and Strategies for Haircare Brands to Thrive in China's Growing Market
STRATEGY
Feb 27
Why Brands Regret the Wholesale Model in China (When It’s Too Late)
D2C
Feb 25
How to Master Your Marketing Budget for a Winning Tmall Global Launch
DIGITAL MARKETING
Feb 25
Make or Break: How Your Marketing Agency Shapes Your Brand’s Success in China
STRATEGY
Feb 25
Is China the Next Frontier for Your Beauty Brand? Here’s How to Decide
STRATEGY
Feb 24
The Role of a Third-Party (TP) Partner in Entering the Chinese Cross-Border E-Commerce Market
STRATEGY
Feb 23
Navigating the Cross-Border E-Commerce Market in China: A Guide for Beauty Brands
STRATEGY
Feb 23
Unveiling the Unprecedented Influence of Gen Z on Chinese Beauty Trends
CONSUMER INSIGHTS
Feb 23
Unveiling the Power of the Little Red Book: Marketing Beauty in China's Untapped Market
REDNOTE (LITTLE RED BOOK)
Jan 16
The Rise of TikTok influencers finding a home in China's Little Red Book
REDNOTE (LITTLE RED BOOK)
Jan 15
Unveiling the Shift: How Sustainability is Shaping Consumer Choices in China's Beauty Market
SUSTAINABILITY
Jan 15
The Rise of Minimalist Skincare in China: why less is more
TRENDS
Jan 13
5 Transformative Trends Redefining China’s Beauty & Wellness Market in 2024
TRENDS
Dec 15, 2024
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