When entering the Chinese cross-border e-commerce (CBEC) market, one of the most critical decisions a beauty brand can make is appointing...

Entering the Chinese market through cross-border e-commerce (CBEC) can be a lucrative opportunity for beauty brands. With a growing...

In recent years, Gen Z has emerged as a powerful force, reshaping cultural norms across various industries, including beauty in China. As...

Captivating Growth in China's Beauty Market In recent years, China's beauty market has seen remarkable growth, driven in part by a unique...