Mar 7, 2022How Western Companies should Manage their Luxury Brands today in China? Fireside chat: the biggest mistakes luxury brands make in China. China & I founder Jasmine Zhu spoke to Luca Solca at the luxury...
Feb 28, 2022The Top 10 Common Mistakes Luxury Brands make in Digital China03 November 2021 By Jasmine Zhu, Luca Solca This paper is brought to you by China & I, a Brand Management company helping brands to...
Nov 2, 2021The Biggest Mistakes Luxury Brands Make in ChinaBy Jasmine Zhu, Luca Solca The following is an edited version of a Bernstein report originally published on October 22nd, 2021. This...
