We help high potential, innovative, mission-driven fashion & beauty brands stay creative, innovative and competitive in the world's most competitive market.
Hello China!
About us
We are experienced creative business managers dedicated to help high potential international brands develop in the Greater China market.
Based in strategic locations such as Hong Kong and Hangzhou, China, we provide tailor-made sales and marketing services for international fashion and beauty brands to strengthen their presence in this important market.
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Focusing on sales & marketing solutions, our deep local knowledge and industry expertise help brands streamline market entry process, increase brand awareness and realize commercial success.
Meet the Team
China & I was founded in 2021 by Chinese entrepreneur Jasmine Zhu, who was then a general brand manager for an European beautygroup for Hong Kong and China. After spotting the common challenges most under-established brands experienced when expanding to the Chinese and Asian market, Jasmine decided to help.
By bringing her decade's of working experience from global luxury groups and brands, Jasmine's expertise, leadership and industry know-how add tremendous value to brands seeking growth in China.
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Jasmine's work can be found on BOF, Vogue Business. She speaks Mandarin, English, is based in Hong Kong & Hangzhou, China.
"We believe every brand has a great story to tell.
And great stories inspire and sell."
Jasmine Zhu, General Manager
