Since 2020, we are a full-service market-entry boutique management team dedicated to propelling beauty, fashion, and lifestyle brands into the flourishing market of China. By leveraging our expertise in localized strategies, digital marketing activation and e-commerce launch activities, we bridge the gap between global ambitions and Chinese consumer aspirations.
We don’t just guide—We Execute
Your Roadmap to China
China’s eCommerce market, valued at over $2 trillion, is not just the largest in the world—it’s a dynamic, digitally driven ecosystem where cross-border shopping is booming. With 40% of Chinese consumers regularly purchasing imported goods, the opportunity for international brands is undeniable. Yet, navigating China’s unique regulatory landscape, cultural nuances, and cutthroat competition can feel like deciphering a complex code. This is where we steps in— your trusted partner to turn challenges into triumphs.
Consultation
Assess your readiness and goals for the market.
Strategy Design
Customized market entry plan for your brand.
Execution & Growth
Branding, Marketing, Logistics, and Launch.
The Biggest Mistakes Luxury Brands Make in China
Published on The Business Of Fashion
Chinese consumers today are in an increasingly powerful position. The plethora of Chinese social media apps, peer-to-peer review platforms and livestreaming tools gives them unprecedented ability to express their opinions, positive or negative. Brands are often part of the conversation and a fashion show streaming from Paris can be nighttime entertainment. Taking an overconfident approach, by failing to meticulously prepare for such an event, for example, can have consequences.​​​
Engaged Brands
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