Managing Beauty, Wellness and Lifestyle Brands' Expansion to China

Since 2020, we are a full-service market-entry boutique management team dedicated to propelling beauty, wellness, and lifestyle brands into the flourishing market of China. By leveraging our expertise in localized strategies, digital marketing activation and e-commerce launch activities, we bridge the gap between global ambitions and Chinese consumer aspirations.

We offer a comprehensive suite of services tailored to facilitate the expansion of selected potential
brands into the Chinese market.

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Make Market-entry to China Accessible

Market Research & Analysis

In-depth analysis of market trends, consumer behaviors, and competitive landscapes specific to the beauty, wellness, and lifestyle sectors in China.

Brand Localization

Tailoring brand messaging, visual identity, and product offerings to resonate with Chinese cultural nuances and consumer preferences.

Digital Marketing Strategy

Development and execution of digital marketing campaigns across major Chinese platforms such as WeChat, Weibo, Douyin, and Xiaohongshu.

Social Media Management

Building and managing brand presence on relevant Chinese social media channels to engage with the target audience and foster community growth.

E-commerce Launch & Management

Strategic planning and management of e-commerce platforms including Tmall, JD.com, and other emerging e-commerce spaces.

Influencer & KOL Partnerships

Identifying, negotiating, and managing collaborations with key opinion leaders (KOLs) and influencers to amplify brand visibility and credibility.

PR & Event Management

Organizing and executing press events, product launches, and promotional activities to maximize brand exposure and media coverage.

Performance Optimization

Continuous analysis of market performance and consumer feedback to refine strategies and ensure optimal brand positioning and growth.

Our mission is to transform the dreams of brand expansion into reality by navigating the intricate landscape of China's vibrant marketplace. Through tailored consulting services, we empower our partners to unlock their full potential and achieve sustainable growth in this rapidly evolving market.

We offer comprehensive reports that delve into the latest market trends, consumer behavior shifts and industry development in China

Reports & Insights

The Biggest Mistakes Luxury Brands Make in China

Published on The Business Of Fashion

Chinese consumers today are in an increasingly powerful position. The plethora of Chinese social media apps, peer-to-peer review platforms and livestreaming tools gives them unprecedented ability to express their opinions, positive or negative. Brands are often part of the conversation and a fashion show streaming from Paris can be nighttime entertainment. Taking an overconfident approach, by failing to meticulously prepare for such an event, for example, can have consequences.

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